One of the problems that many artists have is setting good goals. Artists are typically good at thinking about the big picture, but they lack the ability to get down into the fine details of what they want to accomplish. If your goal as an artist is to “get more business”, this probably does not articulate your exact goals. If you get one more dollar then you had yesterday, then technically you would have gotten more business, but this is probably not what you meant. It is easier to quantify your success when you set and achieve clearly defined goals.
SMART is an acronym for the five qualities of clear business goals. This simple tool is used by businessmen in order to understand turning a delusional, vague goal into a plan. The five qualities of a SMART goals are specific, measurable, attainable, relevant, and timely.
Specific
Measurable
Attainable
Relevant
Timely
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